Identity & Branding

2014 SOCHI Beer Olympic Icons

Beer Olympic Icons

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On the Rocks Logo Design

Designed for Polar Bear Plunge and presented by Minnesota law enforcement as part of the year-round  Law Enforcement Torch Run events to benefit Special Olympics—is a unique opportunity for individuals, organizations and businesses to support Special Olympics athletes by jumping into frigid Minnesota waters. It consists of 16 different events that take place across Minnesota during the coldest months of the year. From January through March, the Plunge crew travels around the state to 16 different communities with one goal in mind: raise funds for Special Olympics Minnesota!


Many Ways of Seeing

I’ve been wearing glasses since I was 3. I don’t even remember getting them. When you’re 3, how do you even know you need glasses? My mom said that my day care teachers said I used to move myself really close during story time to see the pictures. That must have been the first clue.  Glasses have become a part of my life and a part of my body in a sense. Without them, I wouldn’t be able to see anything further than a couple inches from my face. I guess you could say my vision is pretty bad, with my corrective prescription being -14 in each eye, I am pretty nearsighted.

I’ve gone through about 11 different pairs of glasses, getting new ones every couple years. Below is a picture of some of the past ones I’ve worn. The others have been donated to other nearsighted kids! Anyway, this week I am going in for PRK surgery or Photorefractive keratectomy. Basically it’s a laser eye surgery procedure similar to LASEK, but doesn’t have the quick recovery time. The doc says my vision will fluctuate between blurry and blind for a week after surgery, so that’s something to look forward to. Compared to PRK, LASEK’s recovery is usually the next day or so. I wasn’t an ideal candiate for LASEK because I literally didn’t have enough eye for them to laser. PRK has been practiced much longer and more eye doctors prefer this surgery because it’s safer. If you’re wondering… yes I am scared, but at the same time, I can’t imagine the feeling of waking up in the morning and not reaching for my glasses right away. Also… does this mean I need to change my logo? I guess it’ll be like the Bacardi logo at this point…

Reubens Around the World: Typography Studies

Let me start off by saying that Reubens are by far, my favorite sandwich. If I was stranded on an island and I could only pick one food, it would probably be a Reuben. Why? Ummm, maybe because they are the perfect combination of delicious and awesome! If you’re unfamiliar with what a Reuben is, it’s normally characterized by corned beef, sauerkraut, swiss cheese, and russian dressing melted between 2 toasted slices of rye bread. Sounds great, right? Lately I’ve also been thinking that I need a web design project added to my graphic design portfolio, so I figured I would make one dedicated to Reuben lovers.

Yesterday I purchased the domain name ReubensAroundTheWorld.com from Bluehost. This website will focus on reviewing Reubens around the world. In addition to coding and designing this website myself, I will also be hooking it up to WordPress as my content managing system. I’m doing it this way because I’m planning on having contributing reviewers from all over and they will need to be able to upload their reviews with ease. I know there are sites out there like this already, but mine will be different. How? well that’s something you’re going to have to find out in my next post!

Anyway, below are different typography studies I’ve been working on.

Concepts that are working so far:

  • The idea of combining a typeface that dates back to the 1920’s (when the Reuben is thought to have been created) and a more modern typeface
  • The extra tracking in the word W O R L D because it conveys the message of being spread out
I’m not sure how I feel about the stacked wordmarks. I initially positioned them this way because that’s how I’ve been picturing it in my mind. Also, the overall shape is square, which may prove useful later on across different mediums. The next step is developing a pictogram and pushing these type studies in to a collateral identity. My next post will probably be a mood board that expresses the color schemes and graphic feel of the website. Web interface will follow! stay tuned

Dance Marathon Logo

This year, the University of Michigan’s Dance Marathon organization was asked to change their name and in turn, their logo for reasons that I’m still unsure of today. Something about using the block M and not being associated with the university, who knows. Needless to say, they had to change their name from University of Michigan Dance Marathon to Dance Marathon at the University of Michigan. Big change, right?

If you’re unfamiliar with Dance Marathon at the University of Michigan (DMUM,) it’s one of the largest student-run non-profit organizations in Michigan. Conducting events throughout the year, the group strives to raise both funds and awareness for the children in need of pediatric rehabilitation. The creative and interactive therapies they provide through an allocation of funds to C.S. Mott Children’s Hospital in Ann Arbor, Michigan and Beaumont Hospital in Royal Oak, Michigan enrich the lives of hundreds of children. The culmination of the organization’s effort occurs annually in March, when nearly a thousand students stand on their feet for 30 hours to show their dedication to the cause.

Below is the original logo

Ever since I started working with the organization 3 years ago, I’d been designing a plethora of print and online promotional materials. Until recently, more specifically this past fall, I was asked to redesign the logo for DMUM. It was one of the biggest things I’ve ever designed for and one of my greatest design challenges. There were 2 things in the original logo that I wanted to include in the new one. First was how “University of Michigan” it was with the block M, maize & blue colors. I wanted to somehow include that M, without actually using it (since it was forbidden by some higher power.) The second element I wanted to include was the playfulness between the characters and the emotive potency it evoked. I wanted to show the relationship between the students and the children we help somehow in the logo.

The final decision came down to the 2 logos below:

The organization chose the latter to be their new logo. To be honest, I wasn’t happy with their decision because I felt the organization was too unique to use a foot for their logo. Their rationale was that feet is what the students stand on for 30 hours, which I can’t rebut. One thing that also bothered me was that dance marathon organizations at other schools use the foot as their logo. It made me wish I had more time to develop the other logo, or even persuade them better in the first place. I see the foot logo everywhere on campus, and it’s depressing to know that it could have been something so much more. Other people might disagree with me, but I think I failed in redesigning this logo. Then again, that’s life and it’s full of those.

On a side note, I’ve noticed I’ve been using Futura way too much to be human—so expect to see less Futura and more Comic Sans